Search Engine Optimisation
What is Search Engine Optimisation
Search Engine Optimisation (SEO) is when you deliberately try to manipulate the search engines to boost your rankings and it's a massive business.
The thing about SEO is if it's done well you get massive benifits - a top ranking website will get 1,000's of visitors. This can then be converted into sales or enquiries.
Don't quote me on these facts (as I MIGHT be up to 5% out) but to give you an illustration of the situation:
Search Engine Optimisation (SEO) is when you deliberately try to manipulate the search engines to boost your rankings and it's a massive business.
The thing about SEO is if it's done well you get massive benifits - a top ranking website will get 1,000's of visitors. This can then be converted into sales or enquiries.
Don't quote me on these facts (as I MIGHT be up to 5% out) but to give you an illustration of the situation:
- Over a billion searches are conducted on Google per day.
- People only really browse and use websites that are on the first page of Google. Roughly 70-80% of Google users only browse page 1. That means, that if you're on page 2, 3 or any lower you're not really accessing the current market.
- Some people say that Pay Per Click (PPC or Google Adwords) is more effective and does the same thing. Well, this is wrong, SEO is about long term results without having to constantly pay. Additionally only around 15% of people will click on a Google Advert/Sponsored result.